A Wobbler or Shelf Talker is a convenient and low cost merchandising material widely used by brands to drive awareness or educate on products, communicate on promotional offers or create interactive ways to entertain and retain customers. Used in a creative and intelligent manner, this Point of Sale (POS) material can be a great tool to bring a product into the spotlight and not fall prey to anonymity on packed and busy shelves.

You don’t need to dim others’ light to shine brighter.

One of the main purposes of the Shelf Wobbler is to stand out, however getting the design wrong may make it go unnoticed or even appear overwhelming, turning it into more of an eyesore than anything. Here are our 4 top tips to design effective Wobblers